Alchemy1977 / Alchemy Gothic

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Alchemy's flagship, and most famous brand and product collection is its continually developing line of Alchemy's pewter, alternative fashion jewelry, pewter giftware and genre-defining designer lifestyle products known as Alchemy1977.

For many years this was branded as Alchemy Gothic, which persistently remains its best known appellation and a significant registered trade mark, though now this would rather misrepresent the range's much wider and more varied styling. Alchemy Gothic now refers more specifically to Alchemy's prolific and definitive development in 'gothic', fantasy, supernatural, legendary and historical artwork and illustration. Previous to this and going back to around 1980, the Alchemy pewter jewellery collection was known as Alchemy Metal-Wear. These metamorphosing brand name variations have, of course, been hinting at the history of Alchemy and the brand's various evolutionary stages since its original conception in 1977.

NEW : Alchemy are proud to sponsor the Church of Goth blog, whose principle editor Gavin Baddeley, is well known for contributions to the Gothic community over the years.

Select Blog: Gavin Baddeley : Father Sebastiaan

Check out the Church of Goth blog and visit again for regular updates.
Whilst Church of Goth is sponsored by Alchemy Gothic, the views and opinions expressed within its pages may not be representative of those held by Alchemy Gothic.

The Alchemy1977 product range is now a vast and extremely varied collection of uniquely imaginative, 'alternative', or 'eccentric' jewellery, personal and fashion accessories and lifestyle products, and which fill a stylish 'coffee table', magazine-type colour catalogue, published once a year, every September and followed by its Spring supplement of new-additions each February. The catalogue is available to the public from Alchemy stockists or, directly from Alchemy on mail-order by completing the form, here(http://www.alchemygothic.com/catalogue/buycatonline.html). Trade, Distribution and Wholesale customers will receive a complete trade set of Alchemy's printed catalogues once a trade account has been opened.

The categories covered in the Alchemy 1977-Alchemy Gothic catalogue are divided into Jewelry & Personal Accessories, Printed Products and 'The Treasury', (Giftware, Decor and Lifestyle Products):

Jewelry & Personal Accessories include Pendants, Chokers & Necklaces, Rings, Earrings, Ear Hoops, Ear Cuffs & Ear Studs, Bracelets, Bangles and Wrist straps, Shirt Accessories (Cufflinks, Shirt Buttons & Neck Ties), Buckles and Jeans Belts, Wallet Chains, Watches, Hair Accessories (Hair Slides, Hair Combs, Hair Bands, Hair Clips, Hair Pins & Hair sticks), Leather Bags, Handbags, Purses and Wallets.

Printed Products includes Short-sleeved T-shirts, Long-sleeves, Hoodies, Vests and Skinnies, as well as Hats and Headwear, (Beanies, Bandannas and Baseball Caps), Flags, Patches, Posters, Metal Signs, Calendars, Bedding (Duvet Covers & Pillow Cases), Stash Tins, etc.

Giftware (The Treasury), includes: Goblets, Chalices & Grails, Glassware, Wine Glasses & Wine Accessories, Absinthe Glasses, Absinthe Spoons & Accessories, Intimity Glasses, Beer Tankards & Ale Glasses, Pils Goblets, Shot Glasses, Flasks, Plates & Dishes, Cutlery, Mirrors, Photo Frames & Picture Frames, Games, Playing Cards & Card Boxes, Crystal Balls, Boxes & Caskets, Mobile Phone Charms, Clocks and Sand Timers, Petrol Lighters & Disposable Lighter Cases, Ashtrays and Cigarette Cases, Walking Canes (& Cane Flask), Men's Grooming and Shaving Equipment (Razors, Brushes & Shaving Bowl), Skulls, Candle Sticks, Candelabras, Sconces, T-Light Holders, Hurricane Lamps, Oil Burners, Compact Mirrors & Hand Mirrors, Black Roses, Desk Sets, Leather Ring Binders, Leather Organizer Covers, Book Ends, Quill Pens and Ink Pots, Gear Knobs, Wall Mounts and much more.

So, 'Alchemy Gothic' is the brand name of Alchemy's trademark gothic-style illustration, artwork, designs and characters etc. Principally now though, this referes to this original, distinctive source artwork and illustration and therefore, to most of the licensed products which are based upon its rich and prolific foundation, and which are branded under one of Alchemy’s prominent lables ‘Alchemy Gothic’ and, for more 'interpretted' collections and products intended for a younger-demographic, the increasingly established paralel-brand of ‘A7 - Alchemy Licensed Designs’.

Alchemy Gothic and Licensing:
There are now hundreds of terrific, Alchemy gothic-style products of all descriptions using AlchemyGothic art and designs.

‘Alchemy Gothic’ and ‘A7 - Alchemy Licensed Designs’, plus ‘Alchemy England’ (fashion), and 'Alchemy UL13' (contemporary Urban Rock), are all brand names for Alchemy licensed products available around the world. These represent different aspects of their distinctive, gothic and contemporary style designs, artwork, and characters etc, and are all available under license to Alchemy. ‘Alchemy 1977’ however, is Alchemy’s own exclusive-products brand name and is therefore not available for licensing purposes.

Products licensed by Alchemy so far include:
Silver Jewellery, T-shirts, Fashion Apparel, Vintage Shorts and Urban Apparel, Leather Jackets, Hats, Caps & Bandanas, Mobile
Phone Downloads-(Screen Savers & Greetings), Bedding & Duvet Covers, Throws, Bags, Purses & Backpacks, Clocks, Watches,
Stickers, Stash Tins, Playing Cards, Trading Cards, Tattoos & Temporary Tattoos, Embroidered & Woven Patches, Greetings
Cards, Framed Prints, Candle Tins, Drinks Coasters, Posters, Desk Calendars & Wall Calendars, Journals & School Stationary-
(Ring Binders, School Diaries, Exercise Books, Folios, Lever-arch Files, Labels, Pencil Cases, Backpacks, etc), Postcards,
Puzzles, Poster Flags, Leather Belts & Wristbands, Guitars, Guitar Picks, Guitar Straps, Guitar Pick Guards, Pool Cues, Darts &
Dart Accessories, Stickers, Refillable & Disposable Lighters, Key Rings, Button Badges, T-shirt/Fabric Transfers, Mobile Phone & IT
Device Skins and Covers, Wallets, Resin Giftware & Interior Décor-(Fairies, Mirrors, Candlesticks, Misters, Fountains, Boxes,
Statues, Wall Hangings, Lamps, Incense Burners, Goblets, Bowls, Planters, Books & Binders, Picture Frames, etc), Candles,
Framed Canvas Prints, Chests, Clocks, Mugs Night Lights, Greetings Cards, Bookmarks, Towels, Blanket Fleeces, Ceramic Tiles,
Murals, Cigarette Cases, Ashtrays & Smoking Accessories, Enamelled Metal Signs, etc, etc.

Alchemy Studios are the creators of all the original Alchemy Gothic material and Intelectual Property. Alchemy Licensing, (a part of Alchemy Carta Ltd.), is therefore legally entitled to license the use of this Property to third parties in private, licensed partnerships, while remaining its exclusive copyright holder.

Much of Alchemy’s gothic artwork and images can be viewed online in the Alchemy Gothic Art Gallery: www.alchemygothic.com/alchemygothicart.html; licensees and commercial partners will be able to view the whole Library, on application. Alchemy’s own manufactured products, currently available in the Alchemy1977 catalogue, can be seen at: www.alchemygothic.com/alchemy_gothic_catalogue.html.

Within this website you will find.... Alchemy Gothic’s legendary artwork in the online Art Gallery.

• Discover the origin and legends of The Alchemist, Count Magistus, Dr von Rosenstein and The Grim Sage.

• Find a wealth of background information, dates, intriguing facts and articles from the Occult Reference Library and the Almanac that have shaped the arcane underworld.

• Research all of Alchemy Gothic’s designs and products from its dark past in the Museum of Vintage Alchemy and the Catalogue Cover Archive.

• Alchemy Gothic downloads - wallpapers.

• Buy Alchemy 1977 (formerly Alchemy Gothic) jewellery here.

• Browse the Alchemy 1977 (formerly Alchemy Gothic) jewellery collection here.

For all Trade enquiries please complete either our retailer or wholesaler form.